Email marketing effective

Social

The most obvious way that email marketing helps provide a positive ROI for small businesses is by helping to increase revenue. Email allows you to reach a wide and willing audience while also keeping costs relatively low, leading to positive revenues. Email drives more traffic to your company website.

• Email marketing is still the most cost-effective way of promotion

• By consistently offering valuable content, you build loyal followers

• More followers drives repeat traffic through referrals and word-of-mouth

• You can track email data easily and watch your response rates as they

climb or fall

• Higher engagement means higher conversion rates that boost your

bottom line

Good email content deepens your relationship with your audience through:-

Email

• Effective subject line writing (getting your messages opened),

• Speaking to your audience in a distinctive voice (getting your messages read),

• And delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

Alexander of persuasion:-

Social

Alexander the Great used war pigeons to communicate with his armies, and these three secret weapons of persuasion to win his arguments and become one of the most-studied conquerors in history:

• Ethos — Selling yourself: This is the first step of establishing your credibility as an online publisher. Someone who is an expert in their field or simply exhibits a vast amount of knowledge on a subject is considered trustworthy (you have perceived intelligence, reliability, and authority). As a content marketer, job one is becoming the likable expert in your field in order create valued content that people click and share. Killer content builds your credibility over time.

• Pathos — Swaying emotions: Often achieved with metaphors, storytelling, or evoking strong emotions from your audience. Seen as the earliest breakdown of human psychology. When your readers are swayed by your powers of storytelling, they are more gives content marketers permission to offer even more valuable content, make offers, tell more stories, and share products and services with them to improve their lives. Just beware — Pathos without its companions Ethos and Logos can quickly degenerate into cheap hype.

• Logos — Advancing your argument through solid reasoning: Includes use of statistics, logic, or specificity. Examples are often drawn from history (see above), mythology or hypothetical situations to create conclusions. Also, deductive reasoning lets the audience solve the puzzle for themselves by simply providing all the pieces. Cookie content that establishes a relationship of trust with your audience is built on the value of your expertise. Often this comes in the form of social proof, testimonials, and lots of good ’ bullets that nail down the benefits of your offer.

Quick email tips …

Tips

• Build your audience with the proven methods of Content Marketing 10

• Capture your opt-ins with a prevalent and strategic email sign-up on

your website (double opt-ins are safest)

• Automate your email newsletters with a well-written auto res-ponder

• Write irresistible email subject lines that can’t be ignored

• Use the language of persuasion, but keep it simple

• Be conversational and relatable (see: rhetoric)

• Tell a great story

• Track data and adapt to changes: Email Marketing 201