Good social media marketing requires experimentation with different platforms and features.
1. LinkedIn
 |
Unlike Facebook, relationships on LinkedIn are professional or industry-level
contacts, like clients, co-workers. This ensures a smaller, but much more
relevant audience for content marketing. For example, Scripter’s most currently
trafficked posts receive significantly more LinkedIn shares than retweets or
Google+.
2. Google+
 |
| Google+ |
Google+ allows any writer or marketer to attach a profile their content with Google Authorship. This is immensely valuable for search engine optimization because it helps ensure your work ranks higher in search results. But out of all the tools that Google+ offers, communities might be the most important. Communities are collections of hundreds of thousands of users united by one single interest, such as weight loss, web development or travel.
3. Pinterest Recommendations
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Pinterest is far more than a picture-sharing website. Savvy companies have been using it to market their products for years. The power of Pinterest is found in its recommendation feature. If a user pins a picture, Pinterest will suggest that the user follow a board belonging to another who pinned the same thing. This leads potential readers to your work through association.
4. Instagram
 |
Instagram doesn't allow hyperlinked (clickable) URLs in photo descriptions, but
there are still a lot of ways that writers can benefit from using this platform.
Every marketer should have a link to a blog or website in his or her Instagram
bio. The bio section does allow users to post clickable hyperlinks and provides
you with the opportunity to write a brief description of your background and
the topics you cover. Users will start to visit your profile page as you build
your following.
5. Alltop
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| Alltop |
Alltop is a content aggregator designed to make it easier for readers to find the best websites and blogs. If you're consistently putting out quality content on your own blog, you can submit it to be part of Alltop's digital magazine rack. What makes Alltop so powerful is that its ranking system is not slavishly devoted to one algorithm or metric. In fact, Alltop’s, mission is to "help out underdogs and undiscovered gems." That means that if you're doing good work, Alltop may take notice and introduce it new readers.
6. Hootsuite
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| Hootsuite |
The ability to schedule posts is Hootsuite’s most
efficient tool, allowing a company to plan ahead and keep their accounts
actively engaged with their audience using just a few easy steps.
·
Select the date and
time and let Hootsuite post your content for you to reach the broadest audience
possible.
·
Another cool feature
of Hootsuite is a link shortened built into the compose box. If a content piece
is on a page with a long URL, place the link in the box and click “Shrink”. Hootsuite
will place the shorter URL (in the form of ow.ly) at the end of the text in the
compose field.
7. Followerwonk
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| Followerwonk |
Consider the
vast possibilities for content promotion when you can sort followers by such
stats as tweet count, account age, social authority, following or followers.
This is crucial information about your audience and provides an even larger
outlet for promoting content.
8. Taboola
 |
| Taboola |
Taboola’s content recommendation platform, any brand can
successfully drive traffic, improve social sharing metrics and increase the
amount of links pointing back to the content. Taboola focuses strongly on
videos because videos are one of the highest demanded forms of content.
9. BuzzStream
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| BuzzStream |
- Complete history (emails, tweets,
logged calls, blog comments or engagement)
- All projects or a specific task
- All items for/from a user or for/from
a specific user
10. StumbleUpon
 |
| StumbleUpon |
StumbleUpon begins by understanding their user’s personal
interests.
- “Recently Hot” tags: These are the current trends that
people are tagging. Drill down for more content under the tag.
- “Most Popular All Time” tags: These tags change less frequently but
will change. To see what is gaining the most attention, look through these
tags. Again, drill down for more content.
- Stumbles by topic: You can see what activity is
happening by topic.
- Top Rated websites: These are the pages that are getting
the most stumbles.
11. Facebook (Ads)
 |
| Facebook Ads |
It’s the
largest social network – and boasts endless promotional opportunities for your
content. There are three main locations on the site that you can choose to
display your advertised content:
- Newsfeed: These
ads show up seamlessly in a user’s feed along with the content that they
see from their friends and the people that they follow.
- Mobile: It is a crazy amount of people. If
your content is optimized for mobile, this is an avenue that can greatly
enhance your content’s visibility.
- Right-Hand Column: The benefit of this placement is that
the ad will move down with the user as they scroll through their feed.
12. Pinterest
 |
This is a great additional source for spreading your
content on the Pinterest platform. not only to drastically raise the visibility
of the content but also to encourage it to be shared to an even bigger
audience, to increase your chances of landing new business and building on new
leads. Here’s a quick tip for brand recognition: add a small branded logo to
the corner of all your pins.
How
to do promotion on social sites?
If you don’t have 1,000+ likes on your Facebook Page, start by running a
sweepstakes.
The same applies if you have more than
1000 fans but very low engagement. A sweepstakes is the fastest and easiest way
to, legitimately, gain fans.
Decide on
your contest’s goals before diving in.
There are five primary reasons to run a
social promotion, and different types of promotion work for different
objectives:
- Brand
awareness: Try a
Referral, photo or Instagram hashtag promotion
- User-generated
content: Try a Photo,
Instagram Hashtag, Essay or Video promotion
- Grow
social media fanbase: Try a Sweepstakes, Instagram Hashtag or Coupon
promotion
- Get sales: Try a Coupon,
Referral or Vote promotion
- Get
feedback/customer insight: Try a Vote promotion
Effective ways to promote your business on social media: -
1.
Choose the Right
Platforms-
It’s important that you create accounts on the platforms your target
audience uses, so they can easily connect with you.
2.
Create a Calendar-
Creating social media
content calendars can
help avoid those mistakes and lead to more effective posts. Content calendars
also help you create goals and strategies for meeting them, and track your
progress toward them.
3.
Encourage Engagement-
Businesses need to be interactive, too. In order to take advantage of
social capability, you need to encourage interaction.
4.
Don’t Over-Promote-
One trap that businesses often fall into is treating social media too
much like regular advertising. You don’t want to blatantly promote yourself in
every post. You need to create content that people will actually enjoy and want
to see.
5.
Share Video-
Visual content works well on social media. Video content, especially, is
ideal for grabbing people’s attention as well as conveying your personality and
passion to your customers.
6.
Address Problems
Quickly-
you may encounter someone who is upset, argumentative or has something
negative to say about your company. If you spot a problem, engage with the
person by publicly apologizing if necessary and offering to solve the problem
over a direct message exchange.
7.
Build a Community-
Instead of trying to get as many followers as possible, focus on finding
customers who are interested, loyal and engaged. These people are more likely
to repost your content, like your posts and become customers.
8.
Provide Value-
Perhaps the most important thing you can do on social media is provide
value to your followers. Create something that your audience will find useful.
It could be something that tells them something they didn’t know before, makes
them laugh, entertains them or anything else that’s beneficial in some
way.
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