A content
marketer is different that most career paths and examine how to build a
platform for your personal brand.
Tips for Building Your professional Brand: -
1.
Get (truly) motivated: -
Doing market research helps you better understand what your community
needs, and that information allows you to help your audience in totally unique
ways. Getting the inside track on how your audience thinks (and what it needs)
not only allows you to create perfectly targeted content, but it allows you to
create products and services that solve very specific problems. We do our research
so we can help people them solve their problems and enable them to live better,
fuller, richer lives. If you let truly important motivations light a fire under
you — rather than just visions of big pay-outs — your research process will be
a lot easier (and considerably more fun.).
2- Be a part of the community you're researching:-
The best (and easiest) way to do audience research is to be an integral
member of your own market. So, if you’ve got your own blog, and you have
readers who regularly chime in with opinions, questions, complaints and
insights, you can gather fantastic market data from that community. If you
don’t have your own audience yet, you can participate on other websites and
blogs that attract the audience you’re trying to connect with. Join the
community you’re trying to serve. Take part in discussions and conversations
via social networking sites, blogs, forums and other online groups.
3. Research your audience’s mindset: -
The first thing
you need to study is your audience’s mindset — the way they look at the world.
What’s important to them? What types of people do they admire? What are their values?
Tools like LinkedIn, Pinterest, Twitter, Google+ and Facebook let you gather
information about audience mindset by letting you eavesdrop on their digital
worlds (NOT in a creepy way). These online tools give you a daily peek into
what people do and say every day — and that stuff is market research gold. You
can also do keyword research to discover more about the way your market looks
at the world. Use keyword research tools like Word Tracker and Google Keyword
searches to find out everything you can about the topics your audience is
interested in and the things they want to know more about. Yes, keyword
research is important for search engine optimization, but it’s also some of the
best market research around.
4.
Discover your audience’s problems: -
When conducting market research, you’re also trying to find out what
your prospects’ problems are — all those annoyances and complaints, all the
whining and whining. You can discover not
only the problems that are keeping them up at night, but the inconsistencies
and troubles with your competitor’s problems and services, too. You can
discover what’s not being done well in your industry — and how you can handle
it better. When you do market
research consistently and well, you will know exactly what kind of content your
audience needs and wants. And that knowledge gives you a totally unfair (and
completely awesome) advantage in your market.
5.
Train consistently: -
It’s an ongoing process that you will need to finesse and tweak, revamp
and redo — just like everything else about your content marketing strategy. So,
plan to do market research regularly. Make it part of your weekly and monthly
content marketing routines. Without market research, you’ll just be one of thousands of business
owners trying to take their best guess about what their customer needs. If you
consistently do the research, you’ll know exactly what they need — and be
perfectly positioned to deliver it to them.
6.
Embrace the work: -
Something that we have to laboriously slog through in order to get to
our actual work of creating products, online content, educational programs and
sales pages. You have to wade through ungodly amounts of noise in order to get to the
useful nuggets of information that help you understand your audience. Sifting
through all that noise is annoying and tiresome.
No comments:
Post a Comment